Logo

A.L.I.G.N.

Aligning end-to-end strategy, operations, and performance across hospitality assets.
Hotels operate through a combination of brand standards, operational leadership, revenue strategy, and financial discipline.  

Unlocking Hotel Potential

Strong assets perform best when strategy and operations are in alignment.

Hotel performance is shaped by a combination of market positioning, revenue management, guest experience, and operational leadership.

Working alongside operators and property teams, the focus remains on reviewing performance, guiding operational strategy, and supporting decisions that strengthen long-term asset value for owners.

Strong Brand,
Stronger Returns
Great Asset,
Smarter Strategy
Prime Location,
Higher Occupancy

Our Approach

Bringing structured oversight to hospitality asset performance.

Hospitality assets function within an ecosystem of operators...

explore

Our Expertise

The scope includes brand selection, market and commercial feasibility, product mix and technical inputs, hotel development and pre-opening support, performance benchmarking, revenue management, sales and marketing positioning, and operational alignment across the hospitality asset.

Hotel Development & Repositioningexplore
Technical Services & Procurementexplore
Pre-opening & Transition Supportexplore
Hotel Management & Operationsexplore
Asset Optimizationexplore
Revenue & Commercial Strategyexplore
Sales, Marketing & Brandingexplore
Food & Beverage Strategyexplore
Sustainability & ESG Stewardshipexplore
Loyalty Programs & Guest Retentionexplore

PORTFOLIO

Hospitality assets supported through strategic oversight.

Our portfolio reflects both operational hotels and development-stage projects, where support includes asset management insight, performance monitoring, and strategic guidance.

explore
Hotel
Radisson Blu Hotel, Kaushambi

A prominent hospitality asset in the NCR region, where ongoing support includes performance reviews, operational alignment, and strategic positioning in collaboration with the property leadership team.

Leadership

Experience across hospitality operations, asset management, and brand partnerships, driven by an owner’s mindset.

Our leadership team brings experience across hotel operations, financial oversight, and commercial strategy, with a consistent focus on value creation for owners. Our role is to guide performance evaluation, strategic planning, and operational alignment, ensuring that every decision is assessed through the lens of ownership, long-term value, and asset sustainability.

Romesh Koul
Romesh Koul
Co-Founder
Karan Jain
Karan Jain
Co-Founder
Navneet Jain
Navneet Jain
Co-Founder
Rattan Keswani
Rattan Keswani
Principal Advisor

Operational Experts

Hospitality professionals working closely with property teams.

Our team collaborates with on-ground operations to review performance, evaluate strategy, and strengthen guest experience and commercial outcomes, ensuring alignment with overall asset objectives.

Ishaan Koul
Ishaan Koul
Head - Business Development
Shailen Verma
Shailen Verma
Vice President – Projects & Engineering
Kaval Verma
Kaval Verma
Vice President – Human Resources & Training
Arijeet Aikat
Arijeet Aikat
Vice President – Housekeeping & Facilities